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Monday
Oct272014

One Reason Affiliate Income Is Never Truly Passive

All of you know that I haven't spent much time with LTNE lately.  That said, I still check my affiliate income at least once a month, for the sake of each monthly report.

Today, I was pleased to see that I had received a $25 commission for one of my links, so I drilled in deeper on two of my other affiliate relationships within that affiliate marketing company, only to discover that I had tons of clicks for campaigns that had been abandoned by the sponsoring companies.  These clicks did nothing for our affiliate income. 

Some of these were highly-lucrative links, with leads that begin at $25 and shoot up to $75. 

In at least one of the cases, the company no longer even offers an affiliate program, despite the fact that those articles are still up and running here at LTNE, sending them customers.

In the other company's case, they have abandoned the affiliate marketing company where I had a relationship with them and have gone to another, requiring a new application, etc.

Keeping up with affiliate links is far from passive.  If you are using WordPress, plug-ins like Pretty Link help make it a whole lot easier, but it is still something that requires constant attention.

Better yet, consider approaching the company directly, as I did some time ago with a few companies, and offer for them to purchase advertising space on your page. 

All of this is even more reason that any pivot that I do with LTNE in the future that still involves affiliate marketing will involve some process that offloads these responsibilities from me to someone else, so that I can enjoy writing and not have to worry about keeping up with links.

Otherwise, inattention leaves cash on the table, and that is never a good thing.

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